{"title":"EAST COAST SUMMER COLLECTION","description":"","products":[{"product_id":"shower-gel-salty-mermaid","title":"Shower Gel Salty Mermaid","description":"\u003cp\u003eA clean, natural wash scented with cooling peppermint and sweet pink grapefruit. Refreshing, gentle, and ocean-inspired.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"8 oz","offer_id":40650332536941,"sku":"","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/B7D9B8C4-601F-46A7-A92C-71218473FC51.jpg?v=1737138102"},{"product_id":"salty-mermaid-shimmer-lip-balm","title":"Salty Mermaid Shimmer Lip Balm","description":"A moisturizing and fun product for your lips! Natural shimmer perfect for anyone. \u003cbr\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":40670077288557,"sku":"","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/3F208AE5-ED8A-40AA-A72A-94F429D2F3E5.jpg?v=1740672755"},{"product_id":"beach-babe-sugar-scrub","title":"Coconut \u0026 Vanilla Bikini Babe Sugar Scrub","description":"\u003cp\u003e100% All Natural Scrub to help prevent razor bumps and ingrown hairs. Lightly scented with unrefined coconut and vanilla extract making it suitable for all over including sensitive areas. \u003c\/p\u003e\n\u003cp\u003eDirections: Gently massage into skin and rinse prior to shaving.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"4 oz","offer_id":40673373814893,"sku":"","price":14.0,"currency_code":"USD","in_stock":true},{"title":"16 oz","offer_id":41690258341997,"sku":"","price":24.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/image_9d176732-2523-48e3-9af0-ba744fcca02a.jpg?v=1688403998"},{"product_id":"after-sun-recovery-lotion-blue-lavender","title":"After Sun Recovery Lotion","description":"\u003cp data-mce-fragment=\"1\"\u003eAn overall healing creme for dry damaged skin. Apply all over for immediate sunburn and irritation relief. Absorbs almost instantly with no greasy feel! Made with aloe and oat oil to nourish, soothe and moisturize.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan lang=\"en-US\" style=\"font-family: CaslonAntique; mso-default-font-family: CaslonAntique; mso-ascii-font-family: CaslonAntique; mso-latin-font-family: CaslonAntique; mso-greek-font-family: CaslonAntique; mso-eudc-font-family: CaslonAntique; mso-latinext-font-family: CaslonAntique; language: en-US; mso-ansi-language: en-US; mso-ligatures: none;\"\u003e        • \u003c\/span\u003e\u003cspan lang=\"en-US\" style=\"language: en-US; mso-ligatures: none;\"\u003e\u003c\/span\u003eInstant Relief for all kinds of skin irritation.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-pagination: none;\"\u003e\u003cspan lang=\"en-US\" style=\"font-family: CaslonAntique; mso-default-font-family: CaslonAntique; mso-ascii-font-family: CaslonAntique; mso-latin-font-family: CaslonAntique; mso-greek-font-family: CaslonAntique; mso-eudc-font-family: CaslonAntique; mso-latinext-font-family: CaslonAntique; language: en-US; mso-ansi-language: en-US; mso-ligatures: none;\"\u003e        • \u003c\/span\u003ePure Oat Oil helps repair your skins barrier.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-pagination: none;\"\u003e\u003cspan lang=\"en-US\" style=\"font-family: CaslonAntique; mso-default-font-family: CaslonAntique; mso-ascii-font-family: CaslonAntique; mso-latin-font-family: CaslonAntique; mso-greek-font-family: CaslonAntique; mso-eudc-font-family: CaslonAntique; mso-latinext-font-family: CaslonAntique; language: en-US; mso-ansi-language: en-US; mso-ligatures: none;\"\u003e        • \u003c\/span\u003e\u003cspan lang=\"en-US\" style=\"language: en-US; mso-ligatures: none;\"\u003e\u003c\/span\u003ePerfect for Burny McBurnface.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"2 oz \/ Blue Lavender","offer_id":41743236268141,"sku":"","price":10.75,"currency_code":"USD","in_stock":true},{"title":"2 oz \/ Sunkissed Citrus","offer_id":41743236300909,"sku":"","price":10.75,"currency_code":"USD","in_stock":false},{"title":"2 oz \/ Salty Mermaid","offer_id":41743236333677,"sku":"","price":10.75,"currency_code":"USD","in_stock":true},{"title":"2 oz \/ Coconut","offer_id":42374210781293,"sku":null,"price":10.75,"currency_code":"USD","in_stock":true},{"title":"4 oz \/ Blue Lavender","offer_id":40682970972269,"sku":"","price":16.75,"currency_code":"USD","in_stock":true},{"title":"4 oz \/ Sunkissed Citrus","offer_id":41696371081325,"sku":"","price":16.75,"currency_code":"USD","in_stock":true},{"title":"4 oz \/ Salty Mermaid","offer_id":41696371114093,"sku":"","price":16.75,"currency_code":"USD","in_stock":true},{"title":"4 oz \/ Coconut","offer_id":42374210814061,"sku":null,"price":16.75,"currency_code":"USD","in_stock":true},{"title":"8 oz \/ Blue Lavender","offer_id":40682971037805,"sku":"","price":29.75,"currency_code":"USD","in_stock":true},{"title":"8 oz \/ Sunkissed Citrus","offer_id":41696371146861,"sku":"","price":29.75,"currency_code":"USD","in_stock":false},{"title":"8 oz \/ Salty Mermaid","offer_id":41696371179629,"sku":"","price":29.75,"currency_code":"USD","in_stock":true},{"title":"8 oz \/ Coconut","offer_id":42374210846829,"sku":null,"price":29.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/4E397FC7-1CF4-4477-B7D9-9AA84616567B.jpg?v=1740670114"},{"product_id":"calming-coconut-shave-gel","title":"Calming Coconut Shave Gel","description":"\u003cp\u003eA calming shave gel that is designed for sensitive skin. While renewing moisture to the skin, it also helps to prevent razor bumps and ingrown hairs.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"2 oz","offer_id":40726861283437,"sku":null,"price":6.75,"currency_code":"USD","in_stock":false},{"title":"8 oz","offer_id":40726864101485,"sku":"","price":18.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/Photoroom_20250214_114358.jpg?v=1739551515"},{"product_id":"pre-surf-hair-protection-spray","title":"Pre-Surf Hair Protection Spray","description":"\u003cp\u003eSeal your strands before your dip into the Atlantic. Formulated with therapeutic grade essential oils, selected for their scalp soothing, hair growth and strengthening benefits. \u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":42374170902637,"sku":null,"price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/Photoroom_20250520_225518.jpg?v=1747797653"},{"product_id":"postsurf-hair-revive-oil","title":"Post Surf Hair Oil","description":"\u003cp\u003eWarm a few drops into your palms and smooth onto strands after your ocean dip. This highly emollient oil helps replenish luster and elasticity, which salt water depletes. Can be applied to wet or dry hair to revive beach waves and to soften brittle ends.\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":42374185746541,"sku":null,"price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/Photoroom_20250520_225435.jpg?v=1747797341"},{"product_id":"surf-body-wash","title":"Surf Body Wash","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRinse off the sun, sand, and salt with this refreshing, ocean-inspired cleanse. Formulated to rehydrate and revitalize sun-kissed skin, Surf Body Wash gently washes away the day while restoring moisture and balance. The perfect post-beach ritual to leave your skin feeling clean, soft, and renewed.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e100% All Natural Ingredients: Saponified Oils of Coconut, Olive, and Jojoba, Distilled Water, Vanilla Jojoba Oil, \u0026amp; Natural Fragrances. \u003c\/em\u003e\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":42374199279725,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/Photoroom_20260527_141538.jpg?v=1779907056"},{"product_id":"surf-body-quench-lotion","title":"Surf Body Quench Lotion","description":"\u003cp\u003eLightweight, soothing, and sun-kissed skin approved. Infused with the anti-inflammatory power of sea buckthorn, this fast-absorbing body lotion calms and nourishes skin after a day outdoors. Perfect for post-beach replenishment, it restores hydration and enhances your natural glow—leaving your skin soft, radiant, and ready for your next adventure.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":42374200033389,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/Photoroom_20260527_141245.jpg?v=1779907036"},{"product_id":"insect-repellant-spray","title":"Insect Repellant Spray","description":"\u003cp\u003eA maximum strength blend of all essentials that bugs detest. Spray onto hiking boots and protective clothing before your adventures!\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"4 oz","offer_id":45309979361389,"sku":null,"price":11.75,"currency_code":"USD","in_stock":true},{"title":"8 oz","offer_id":45309979394157,"sku":null,"price":15.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/6B809C4B-4C52-470E-AF63-10DD5D35CA5D_1_102_o.jpg?v=1750792495"},{"product_id":"coastal-jasmine-body-butter","title":"Coastal Jasmine Body Butter","description":"\u003cp\u003e\u003cem\u003eInspired by wind-swept shores and seaside blooms.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis rich, restorative butter blends Tamanu oil and Coconut oil to soothe and deeply hydrate weather-worn skin. Lightly scented with coastal jasmine, fresh lime, and a hint of creamy coconut it captures the essence of a sunlit stroll along a New England shoreline—salt air, soft florals, and calm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e Simple. Natural. Coastal by nature. \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":42594736472173,"sku":null,"price":22.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/IMG-5787.jpg?v=1753723940"},{"product_id":"surf-lip-balm","title":"Surf Lip Balm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRide the wave of hydration with our Surf Lip Balm — a tropical blend of creamy coconut and juicy pineapple that smells like summer in a tube. Made with all-natural ingredients to nourish, soften, and protect your lips, whether you're beach-bound or just dreaming of salty air.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":42617322340461,"sku":null,"price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/A1DD6C90-8DBF-4341-99E6-EF712F3DB2EC.jpg?v=1753731399"},{"product_id":"bug-bite-itch-relief","title":"Bug Bite Itch Relief","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSoothe and refresh your skin with a calming fragrance oil crafted to bring instant comfort after bug bites. Infused with essential oils known for their natural relief properties, this lightweight blend helps ease irritation, reduce itching, and promote a sense of calm. Perfect for dabbing on the skin whenever you need quick, gentle relief—while leaving behind a light, refreshing scent.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":42666018406509,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/ADED9B99-9816-44C8-8575-C88D9E4D61E5.jpg?v=1756153368"},{"product_id":"sunset-glow-shower-gel","title":"Sunset Glow Shower Gel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSunset Glow Shower Gel transforms your daily shower into a refreshing summer escape. Infused with the bright, uplifting scent of bergamot, soft linden blossom, and sweet orange, this gentle cleansing gel leaves skin feeling fresh, clean, and lightly scented. Inspired by warm coastal sunsets and golden summer nights, Sunset Glow brings a touch of sunshine to every shower. Part of our limited edition Summer Collection.\u003c\/p\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":45204232798317,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/Photoroom_20260527_141830.jpg?v=1779906450"},{"product_id":"sunset-glow-body-lotion","title":"Sunset Glow Body Lotion","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"500e0685-9604-4429-a64a-8ac46018d055\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"458\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSunset Glow Body Lotion is a silky, ultra-hydrating lotion inspired by golden summer evenings on the coast. Scented with bright bergamot, soft linden blossom, and juicy sweet orange, this lightweight yet creamy formula leaves skin feeling deeply moisturized, smooth, and glowing. Fresh citrus notes blend with delicate florals for a warm, sun-kissed scent that captures the feeling of summer sunsets by the sea. Part of our limited edition Summer Collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Plum Island Soap Co.®","offers":[{"title":"Default Title","offer_id":45204331888749,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/6420\/4397\/files\/Photoroom_20260527_141740.jpg?v=1779906030"},{"product_id":"surf-body-scrub","title":"Surf Body Scrub","description":"\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:1233f753-6394-4b77-80c6-d2be871bf5f3-2\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:1233f753-6394-4b77-80c6-d2be871bf5f3-2\" data-turn-id-container=\"request-WEB:1233f753-6394-4b77-80c6-d2be871bf5f3-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f4f624ad-ab75-4f4b-815e-a9576579a77b\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"400\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSurf Body Scrub is a tropical escape in every scoop. Made to gently exfoliate and leave skin feeling soft and refreshed, this summer-inspired scrub is scented with creamy coconut and juicy pineapple for the ultimate beachy scent. Bright, sweet, and sun-soaked, Surf Body Scrub captures the feeling of warm ocean air, sandy toes, and endless summer days. 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